When you make a product page, you should add as much information as possible – a really good description sells a product.
Use the short description to include features e.g. ‘Limited Edition Blue Vinyl’ or ‘Buy physical get digital free’.
The long description should include deeper information. Include an embedded YouTube video (Dimensions: width=”480″ height=”270″).
Why not add a photograph of your product too? Simply upload your image to the images section and copy the markup across to your product pages.