neednowater is a London based label that began in late 2006. It was put together by Mark Whelan and Catriona Irving for the joy of good music, nice people, 7inches and beautiful packaging. Wanting to extend the community of like minded artists, friends and enthusiastic believers, the folks of neednowater have started up a publishing company in collaboration with The state51 Conspiracy. You can check out their series of live events, ‘Kick the Plug’ a monthly night of musical treats now residing at the Wilmington Arms. Featuring acts from the label and other excellent musicians from far and wide, the collective continues to grow.